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Philip Cronerud is a art director and type-designer currently working at Apple, California (2016–present) where he focuses on branding, campaign and packaging design. Prior moving to San Francisco, he worked at Wieden+Kennedy (2011–2015), Printed Pages, It's Nice That (2013–2015). His design process starts with analyzing the application and setting basic parameters that defines the characteristics with the aim to give clarity, concept and meaning.
Philip founded MxB in (2014–2016) which started as an extension of his growing interest in typography. Commissioned to design alphabets in use for the Cobra Museum of Modern Art (NL), Coca-Cola (USA), FOAM Magazine (NL), PHAIDON (UK), VOO Berlin (GER), and Smörgåsbord (NL). He has been invited for workshops and lectures by educational institutions like the Rietveld Academie, Beckmans College of Design, and Werkplaats Typografie.
He’s had the privilege of working with companies such as Nike, Audi, Coca-Cola, Heineken, EYE Film Museum, Citizen, Women Win, Electronic Arts and more. His work has been recognized by the D&AD, the Type Directors Club, EuroBest, Magpile, FWA and Cannes Lions.