{"name":"Philip Cronerud","givenName":"Philip","familyName":"Cronerud","occupation":"Executive Creative Director","titles":["Executive Creative Director"],"summary":"Philip Cronerud is a Los Angeles Executive Creative Director. Former Apple. Independent ventures include type foundry TrulyType and book platform 2manybooks.","disambiguatingDescription":"In-house Apple Marcom creative direction in Los Angeles — not an advertising-agency or Media Arts Lab freelance credit. Former Global Creative Director at Apple; later Sr. Director, Brand Creative at Visa. Founder of TrulyType and 2manybooks.","availability":"Independent creative direction in Los Angeles. Contact mail@philipcronerud.com or https://philipcronerud.com/connect/.","location":"Los Angeles, California, United States","email":"mail@philipcronerud.com","website":"https://philipcronerud.com","image":"https://philipcronerud.com/images/philip-cronerud-portrait.jpg","notableFor":["Executive Creative Director in Los Angeles","Former Global Creative Director, Apple Marcom (in-house, 2015–2025)","Apple Music Super Bowl Halftime Shows 57, 58, 59","Former Sr. Director, Brand Creative, Visa","Founder, TrulyType","Founder, 2manybooks","Wieden+Kennedy Amsterdam","It's Nice That Printed Pages","Designed Chad Moore's 2015 photo book June","Ongoing collaboration with photographer Chad Moore, including photographs of Olivia Rodrigo","Designed Alex Prager's The Mountain and Run; titles for Matinee"],"experience":[{"org":"Independent","title":"Executive Creative Director","years":"2026–"},{"org":"Visa","title":"Sr. Director, Brand Creative","years":"2025–2026"},{"org":"Apple, Marcom","title":"Global Creative Director","years":"2020–2025"},{"org":"Apple, Marcom","title":"Global Creative Lead","years":"2015–2020"},{"org":"Wieden+Kennedy Amsterdam","title":"Art Direction","years":"2011–2015"},{"org":"It's Nice That","title":"Printed Pages, editorial direction","years":"2013–2015"}],"founding":[{"org":"TrulyType","url":"http://www.trulytype.com","role":"Founder"},{"org":"2manybooks","url":"http://2manybooks.com","role":"Founder"}],"sameAs":["https://www.linkedin.com/in/philipcronerud","https://www.instagram.com/philipcronerud/"],"knowsAbout":["Creative direction","Art direction","Brand","Entertainment","Typography","Photography","Film","Apple","Apple Marcom","Apple Music","Apple Music Super Bowl Halftime Show","Apple Podcasts","Visa","Wieden+Kennedy","It's Nice That","TrulyType","2manybooks","Chad Moore","June","Olivia Rodrigo","Coca-Cola Music","Alex Prager","Mirage Factory","Miami Art Week"],"awards":["Agency of the Year at Cannes Lions (twice)","3 Emmy Awards"],"work":[{"name":"Apple Music Super Bowl 59 Halftime Show","id":"https://philipcronerud.com/work/apple-music/#219","url":"https://philipcronerud.com/work/apple-music/","description":"Kendrick Lamar and pgLang came to the Super Bowl with a world of their own. Apple Music had to be present without sanding down its edges. I led the wider campaign, carrying the language of the performance into film, the Apple Music product, retail, outdoor, and the broadcast…"},{"name":"Apple Music Super Bowl 58 Halftime Show","id":"https://philipcronerud.com/work/apple-music/#222","url":"https://philipcronerud.com/work/apple-music/","description":"Usher’s career crosses several eras, each with its own image. The job was to make that history feel current without turning it into a retrospective. Working with his team, I led a campaign that connected the performance to Apple Music, film, retail, digital, and outdoor. The…"},{"name":"Apple Music Super Bowl 57 Halftime Show","id":"https://philipcronerud.com/work/apple-music/#235","url":"https://philipcronerud.com/work/apple-music/","description":"Rihanna’s performance marked both a major return and Apple Music’s first year presenting the Halftime Show. The artist was the event; the sponsor could not distract from the reason people were watching. Working directly with Rihanna’s team, I led Apple Music’s creative…"},{"name":"Apple Music Spatial Audio","id":"https://philipcronerud.com/work/apple-music/#236","url":"https://philipcronerud.com/work/apple-music/","description":"Spatial Audio changed how music sounded, but there was nothing obvious to photograph. I led the positioning, naming, and launch direction. Repetition, rhythm, and layers made the sensation of immersion visible in Apple Music, film, retail, digital, and outdoor. The language is…"},{"name":"20 years of Apple Podcasts","id":"https://philipcronerud.com/work/apple-podcasts/#220","url":"https://philipcronerud.com/work/apple-podcasts/","description":"For the 20th anniversary of Apple Podcasts, we made the number 20 from two microphones. It was simple enough to read in a second and specific enough to belong to podcasts. I led the idea and its development through the product, social, digital, and retail."},{"name":"Apple Music Classical","id":"https://philipcronerud.com/work/apple-music/#223","url":"https://philipcronerud.com/work/apple-music/","description":"Classical music does not fit neatly into a streaming service. Listeners look for a composer, a work, a conductor, an orchestra, or one particular recording. I led the launch direction for Apple Music Classical. We left the marble busts behind and photographed living musicians,…"},{"name":"Apple Music","id":"https://philipcronerud.com/work/apple-music/#237","url":"https://philipcronerud.com/work/apple-music/","description":"From 2020 to 2025, I led creative direction for Apple Music across brand, product, campaigns, and cultural partnerships. I managed and creatively led a multidisciplinary team, evolving the service’s identity across artists, genres, markets, daily programming, major product…"},{"name":"Apple Music (Hey Siri...)","id":"https://philipcronerud.com/work/apple-music/#557","url":"https://philipcronerud.com/work/apple-music/","description":"The Apple Music Voice Plan was a lower-priced subscription controlled through Siri. Rather than explain voice control, the campaign used it. Outdoor and digital placements suggested songs connected to the city around them, turning each headline into something a person could ask…"},{"name":"iPhone 11","id":"https://philipcronerud.com/work/iphone-11/#239","url":"https://philipcronerud.com/work/iphone-11/","description":"iPhone 11 was the first lineup that had to explain a real split between the standard phone and Pro. We made iPhone 11 bright and led with color. Pro became darker and more cinematic. Its three cameras supplied both the product story and the rule for the compositions, making the…"},{"name":"Apple HomePod","id":"https://philipcronerud.com/projects/#238","url":"https://philipcronerud.com/projects/","description":"HomePod was a new kind of Apple product: part speaker, part intelligent assistant, and an object that had to live in the home. I led the art direction for its global launch, establishing a visual language built around deep gradients and exact product photography. The direction…"},{"name":"Apple iPhone 7","id":"https://philipcronerud.com/projects/#244","url":"https://philipcronerud.com/projects/","description":"Most iPhone launches had led with the screen. For iPhone 7, we turned the product around and made its back the hero, drawing attention to the camera, material, and new black finish. Close photography and restrained composition made the surface itself the story across keynote,…"},{"name":"Apple AirTag","id":"https://philipcronerud.com/work/airtag/#600","url":"https://philipcronerud.com/work/airtag/","description":"AirTag is tiny and, at first glance, gives away very little about what it does. I led the art direction across Apple.com, packaging, retail, and channel. Large product images and plain demonstrations did the explaining, making a new object and its single purpose easy to grasp."},{"name":"iPhone (PRODUCT)RED Wallpaper","id":"https://philipcronerud.com/projects/#648","url":"https://philipcronerud.com/projects/","description":"The launch of iPhone (PRODUCT)RED centered on the depth and intensity of its red glass finish. A custom wallpaper carried that material idea onto the screen, expanding the color into a spectrum of tones that complemented the device while giving the product a distinct digital…"},{"name":"Apple Anniversary Awards","id":"https://philipcronerud.com/projects/#603","url":"https://philipcronerud.com/projects/","description":"The Apple Anniversary Award recognizes long-term employee service and is made from reclaimed Apple product materials. Developed with the hardware team, the object and its packaging were treated with the same care as a customer-facing product. I led packaging art direction,…"},{"name":"Apple SwiftShot App","id":"https://philipcronerud.com/projects/#645","url":"https://philipcronerud.com/projects/","description":"SwiftShot was created for WWDC as a playable demonstration of Apple’s next generation of augmented-reality capabilities. The multiplayer game made ARKit tangible while also serving as a reference project developers could examine and build upon. I shaped the product experience,…"},{"name":"Apple WWDC","id":"https://philipcronerud.com/work/wwdc-2020/#240","url":"https://philipcronerud.com/work/wwdc-2020/","description":"In 2020, WWDC became fully digital for the first time. Without a physical gathering, the identity needed to create a sense of individual presence and shared community. Memoji became the central visual device, allowing developers to recognize themselves across the streamed…"},{"name":"Apple TV 4K","id":"https://philipcronerud.com/projects/#243","url":"https://philipcronerud.com/projects/","description":"Apple TV 4K promised better resolution, color, and detail, all qualities that are easy to claim and harder to show. We built the launch around the image itself: sharper contrast, deeper color, and exact product photography from the keynote to Apple.com, stores, and packaging.…"},{"name":"VISA: Winter Olympics","id":"https://philipcronerud.com/work/visa/#679","url":"https://philipcronerud.com/work/visa/","description":"For the Olympic Winter Games, VISA told Mikaela Shiffrin’s story from childhood ambition to the world stage. The hero film positioned VISA as a consistent presence throughout the journey rather than a sponsor appearing only at the finish. I led creative direction across the…"},{"name":"VISA: Global Rebrand","id":"https://philipcronerud.com/work/visa/#763","url":"https://philipcronerud.com/work/visa/","description":"VISA appeared in thousands of places, made by different teams, agencies, partners, and markets. The problem was not a shortage of work; it was a shortage of connection between it. I led the direction and rollout of the new identity through products, campaigns, partnerships, and…"},{"name":"VISA: FIFA World Cup","id":"https://philipcronerud.com/work/visa/#684","url":"https://philipcronerud.com/work/visa/","description":"VISA’s FIFA World Cup platform focused on the fans and local communities that give the game its identity. The campaign commissioned artists and small businesses to express the character of football culture in their countries, connecting a global partnership with local creative…"},{"name":"VISA: Cash App Racing Bulls","id":"https://philipcronerud.com/work/visa/#753","url":"https://philipcronerud.com/work/visa/","description":"Formula One produces a relentless amount of material: social posts, merchandise, digital content, partner work, and a new race environment almost every week. My role was to set the standard and keep it intact as internal teams, agencies, and markets worked at speed. The…"},{"name":"VISA: Reimagining an icon","id":"https://philipcronerud.com/work/visa/#568","url":"https://philipcronerud.com/work/visa/","description":"Part of the executive leadership team for VISA’s global Brand Creative organization of approximately 45, leading creative direction across brand, campaigns, product, partnerships, sport, music, and entertainment."},{"name":"Alex Prager: The Mountain and Run","id":"https://philipcronerud.com/work/alex-prager/#221","url":"https://philipcronerud.com/work/alex-prager/","description":"A publication bringing two cinematic bodies of work by Alex Prager into a single volume. Developed closely with Alex, the design allows each project to retain its own scale, rhythm, and atmosphere while creating a deliberate tension between still and moving image."},{"name":"Coca-Cola Music","id":"https://philipcronerud.com/projects/#242","url":"https://philipcronerud.com/projects/","description":"After Wieden+Kennedy won Coca-Cola's global music pitch, we created a responsive identity system designed to change with artists, platforms, and cultural moments. At a time when most brand identities remained fixed, the system treated movement and adaptation as core behavior…"},{"name":"Diet Coke","id":"https://philipcronerud.com/projects/#249","url":"https://philipcronerud.com/projects/","description":"We created a visual system around a moiré technique that allowed Diet Coke to make silver feel ownable and active. The optical pattern introduced movement and depth across packaging and communications while preserving the clarity of the brand. Although the system was not fully…"},{"name":"Stedelijk Museum (Icons of Modern Art)","id":"https://philipcronerud.com/projects/#241","url":"https://philipcronerud.com/projects/","description":"Created with Bas Koopmans, Meet the Icons repositioned the Stedelijk Museum’s collection as an active part of contemporary culture rather than a static archive. The campaign brought recognizable works and artists into a direct public-facing system across outdoor, print,…"},{"name":"Audi TT Quattro","id":"https://philipcronerud.com/projects/#250","url":"https://philipcronerud.com/projects/","description":"The launch placed the red Audi TT against Iceland’s ice, rock, and volcanic landscape. The contrast turned the car into a precise object in motion while the terrain amplified the ideas of control, performance, and quattro capability. The art direction carried across print,…"},{"name":"Heineken® Desperados","id":"https://philipcronerud.com/projects/#245","url":"https://philipcronerud.com/projects/","description":"For Desperados, typography became the central brand behavior: loud, kinetic, and flexible enough to move from packaging into campaign and nightlife environments. The system gave the tequila-flavored beer a visual voice that reflected the energy and spontaneity of the product."},{"name":"Pitch Festival Amsterdam","id":"https://philipcronerud.com/projects/#246","url":"https://philipcronerud.com/projects/","description":"Created with Bas Koopmans, the identity used repeated artist imagery to form visual paths through Amsterdam. Posters, flyposting, and city placements connected one appearance to the next, turning the campaign into a directional rhythm that led audiences toward the festival."},{"name":"Vibe Check (Everything starts with a vibe)","id":"https://philipcronerud.com/projects/#794","url":"https://philipcronerud.com/projects/","description":"Vibe Check is a lightweight decision-making tool for creative teams. Participants respond independently to images, references, or ideas, revealing where taste converges before a project begins. I designed and built it to replace long subjective discussions with a quick, visible…"},{"name":"trulytype.com (Foundry)","id":"https://philipcronerud.com/projects/#247","url":"https://philipcronerud.com/projects/","description":"I founded trulytype to design and release original typefaces and create custom typographic systems for brands, products, and cultural institutions. The independent foundry has released 15 font families used by designers and organizations including Pentagram, IDEO, MoMA, The…"},{"name":"2manybooks.com (Discogs for books)","id":"https://philipcronerud.com/projects/#564","url":"https://philipcronerud.com/projects/","description":"2manybooks turns a physical bookshelf into a searchable digital library. People can photograph their books, organize a collection, discover related titles, and buy or sell directly with other collectors. I founded, designed, and built the product end to end, spanning…"},{"name":"defined.space (Design furniture)","id":"https://philipcronerud.com/projects/#609","url":"https://philipcronerud.com/projects/","description":"Defined.space is a private gallery and collecting practice focused on collectible furniture, contemporary art, and artists’ books. Its program brings together conceptual art, photography, pop, and performance practices from the 1960s onward, presented through 1stDibs, Artsy,…"},{"name":"unsoldlots.com (Second chance marketplace)","id":"https://philipcronerud.com/projects/#784","url":"https://philipcronerud.com/projects/","description":"A significant share of auction inventory goes unsold and often disappears into private follow-up between auction houses, consignors, and potential buyers. Unsold Lots brings that inventory into one searchable marketplace, helping the parties reconnect after a sale while…"}],"workPages":[{"name":"Apple Music","role":"Creative Director","url":"https://philipcronerud.com/work/apple-music/","description":"Philip Cronerud was Global Creative Director for Apple Music at Apple Marcom in Los Angeles (in-house, 2020–2025). He led global creative direction across brand, product, and campaigns, built and led a multidisciplinary creative team, and led three Apple Music Super Bowl Halftime Shows (Rihanna, Usher, Kendrick Lamar / pgLang), plus Spatial Audio and Apple Music Classical."},{"name":"AirTag","role":"Creative Director","url":"https://philipcronerud.com/work/airtag/","description":"Philip Cronerud led art direction for Apple AirTag across Apple.com, packaging, retail, and channel — large product images and plain demonstrations of a new object and its single purpose."},{"name":"iPhone 11","role":"Creative Director","url":"https://philipcronerud.com/work/iphone-11/","description":"Philip Cronerud led creative direction for the iPhone 11 launch at Apple Marcom: a bright color story for iPhone 11 and a darker, cinematic Pro language built around the three-camera system."},{"name":"Apple Podcasts","role":"Creative Director","url":"https://philipcronerud.com/work/apple-podcasts/","description":"Philip Cronerud led the idea and development for 20 years of Apple Podcasts — two microphones forming the number 20 — through product, social, digital, and retail."},{"name":"WWDC","role":"Creative Director","url":"https://philipcronerud.com/work/wwdc-2020/","description":"Philip Cronerud led creative direction for WWDC 2020, the first fully digital WWDC. Memoji became the visual device so developers could recognize themselves across the streamed event."},{"name":"Visa","role":"Sr. Director, Brand Creative","url":"https://philipcronerud.com/work/visa/","description":"Philip Cronerud was Sr. Director, Brand Creative at Visa (2025–2026), leading brand, product, and partnerships across the Olympic Games, FIFA, Formula One, and a global identity rollout."},{"name":"Chad Moore","role":"Creative Direction","url":"https://philipcronerud.com/work/chad-moore/","description":"Philip Cronerud and photographer Chad Moore have worked together since the early 2010s. Cronerud designed Moore's 2015 book June, sequencing the photographs by color, and they made Coca-Cola Music at Wieden+Kennedy Amsterdam in 2013. The collaboration is ongoing."},{"name":"Olivia Rodrigo","role":"with Chad Moore","url":"https://philipcronerud.com/work/olivia-rodrigo/","description":"Chad Moore photographed Olivia Rodrigo for the 2026 album you seem pretty sad for a girl so in love and The Unravelled Tour. Philip Cronerud has collaborated with Moore since 2013 and presents that work here."},{"name":"Alex Prager","role":"Art Direction","url":"https://philipcronerud.com/work/alex-prager/","description":"Philip Cronerud designs with artist and filmmaker Alex Prager: the 2022 catalog The Mountain and Run, titles and credits for Matinee at Lehmann Maupin, and Dreamquil, the book from the film."},{"name":"Mirage Factory","role":"with Alex Prager","url":"https://philipcronerud.com/work/mirage-factory/","description":"Philip Cronerud was photographed at Alex Prager's Mirage Factory, 430 Lincoln Road, Miami Beach, during Miami Art Week in December 2025. BFA documented the event in horizontal frames. Cronerud designs with Prager. Prager made the installation with Capital One and The Cultivist."}],"profilePage":"https://philipcronerud.com/about/","contactPage":"https://philipcronerud.com/connect/","jsonld":"https://philipcronerud.com/about/","llms":"https://philipcronerud.com/llms.txt","llmsFull":"https://philipcronerud.com/llms-full.txt"}