https://philipcronerud.com/ 2026-09-06 weekly 1.0 https://philipcronerud.com/images/philip-cronerud-portrait.jpg Philip Cronerud Portrait of Philip Cronerud, Los Angeles creative director and former Global Creative Director at Apple Marcom. https://philipcronerud.com/about/ 2026-09-06 weekly 1.0 https://philipcronerud.com/images/philip-cronerud-portrait.jpg Philip Cronerud Portrait of Philip Cronerud, Los Angeles creative director and former Global Creative Director at Apple Marcom. https://philipcronerud.com/projects/ 2026-09-06 weekly 0.9 https://philipcronerud.com/media/projects/apple-music-super-bowl-59-halftime-show-philip-cronerud-01.jpeg Apple Music Super Bowl 59 Halftime Show Kendrick Lamar and pgLang came to the Super Bowl with a world of their own. Apple Music had to be present without sanding down its edges. I led the wider… https://philipcronerud.com/media/projects/apple-music-super-bowl-58-halftime-show-philip-cronerud-01.png Apple Music Super Bowl 58 Halftime Show Usher’s career crosses several eras, each with its own image. The job was to make that history feel current without turning it into a retrospective. Working… https://philipcronerud.com/media/projects/apple-music-super-bowl-57-halftime-show-philip-cronerud.png Apple Music Super Bowl 57 Halftime Show Rihanna’s performance marked both a major return and Apple Music’s first year presenting the Halftime Show. The artist was the event; the sponsor could not… https://philipcronerud.com/media/projects/apple-music-spatial-audio-philip-cronerud-01.jpg Apple Music Spatial Audio Spatial Audio changed how music sounded, but there was nothing obvious to photograph. I led the positioning, naming, and launch direction. Repetition, rhythm,… https://philipcronerud.com/media/projects/20-years-of-apple-podcasts-philip-cronerud.jpg 20 years of Apple Podcasts For the 20th anniversary of Apple Podcasts, we made the number 20 from two microphones. It was simple enough to read in a second and specific enough to belong… https://philipcronerud.com/media/projects/apple-music-hey-siri-philip-cronerud-01.webp Apple Music (Hey Siri...) The Apple Music Voice Plan was a lower-priced subscription controlled through Siri. Rather than explain voice control, the campaign used it. Outdoor and… https://philipcronerud.com/media/projects/apple-iphone-11-philip-cronerud-01.jpg iPhone 11 was the first lineup that had to explain a real split between the standard phone and Pro. We made iPhone 11 bright and led with color. Pro became… https://philipcronerud.com/media/projects/apple-homepod-philip-cronerud-01.jpg Apple HomePod HomePod was a new kind of Apple product: part speaker, part intelligent assistant, and an object that had to live in the home. I led the art direction for its… https://philipcronerud.com/media/projects/apple-iphone-7-philip-cronerud-01.png Apple iPhone 7 Most iPhone launches had led with the screen. For iPhone 7, we turned the product around and made its back the hero, drawing attention to the camera,… https://philipcronerud.com/media/projects/apple-airtag-philip-cronerud.png Apple AirTag AirTag is tiny and, at first glance, gives away very little about what it does. I led the art direction across Apple.com, packaging, retail, and channel.… https://philipcronerud.com/media/projects/iphone-product-red-wallpaper-philip-cronerud-01.png iPhone (PRODUCT)RED Wallpaper The launch of iPhone (PRODUCT)RED centered on the depth and intensity of its red glass finish. A custom wallpaper carried that material idea onto the screen,… https://philipcronerud.com/media/projects/apple-anniversary-awards-philip-cronerud-01.png Apple Anniversary Awards The Apple Anniversary Award recognizes long-term employee service and is made from reclaimed Apple product materials. Developed with the hardware team, the… https://philipcronerud.com/media/projects/apple-swiftshot-app-philip-cronerud.webp Apple SwiftShot App SwiftShot was created for WWDC as a playable demonstration of Apple’s next generation of augmented-reality capabilities. The multiplayer game made ARKit… https://philipcronerud.com/media/projects/apple-wwdc-philip-cronerud-01.jpg Apple WWDC In 2020, WWDC became fully digital for the first time. Without a physical gathering, the identity needed to create a sense of individual presence and shared… https://philipcronerud.com/media/projects/apple-tv-4k-philip-cronerud-01.jpg Apple TV 4K Apple TV 4K promised better resolution, color, and detail, all qualities that are easy to claim and harder to show. We built the launch around the image… https://philipcronerud.com/media/projects/visa-winter-olympics-philip-cronerud.jpeg VISA: Winter Olympics For the Olympic Winter Games, VISA told Mikaela Shiffrin’s story from childhood ambition to the world stage. The hero film positioned VISA as a consistent… https://philipcronerud.com/media/projects/visa-global-rebrand-philip-cronerud.png VISA: Global Rebrand VISA appeared in thousands of places, made by different teams, agencies, partners, and markets. The problem was not a shortage of work; it was a shortage of… https://philipcronerud.com/media/projects/visa-fifa-world-cup-philip-cronerud-01.avif VISA: FIFA World Cup VISA’s FIFA World Cup platform focused on the fans and local communities that give the game its identity. The campaign commissioned artists and small… https://philipcronerud.com/media/projects/visa-cash-app-racing-bulls-philip-cronerud-01.png VISA: Cash App Racing Bulls Formula One produces a relentless amount of material: social posts, merchandise, digital content, partner work, and a new race environment almost every week.… https://philipcronerud.com/media/projects/visa-reimagining-an-icon-philip-cronerud-01.png VISA: Reimagining an icon As Global Head of Design, I worked across VISA's products, brand, sport, music, and entertainment partnerships, including the NFL, Formula One, the Olympic… https://philipcronerud.com/media/projects/chad-moore-swing-pink-dress-philip-cronerud.png Chad Moore Coming soon. A new website for photographer Chad Moore, continuing a long collaboration across books, editorial, and digital projects. https://philipcronerud.com/media/projects/alex-prager-the-mountain-and-run-philip-cronerud.jpg Alex Prager: The Mountain and Run A publication bringing two cinematic bodies of work by Alex Prager into a single volume. Developed closely with Alex, the design allows each project to retain… https://philipcronerud.com/media/projects/printed-pages-issue-1-philip-cronerud-01.jpg The launch issue of Printed Pages. An 84-page, saddle-stitched first edition built around long features — Sagmeister & Walsh just as Jessica Walsh became… https://philipcronerud.com/media/projects/printed-pages-issue-2-philip-cronerud-01.jpg Summer 2013. Interviews with Nadav Kander and Geoff McFetridge sit alongside the engineer behind Doris Salcedo’s crack in Tate Modern, Kickstarter’s effect on… https://philipcronerud.com/media/projects/printed-pages-issue-3-philip-cronerud-01.jpg Autumn 2013. Push Pin co-founder Seymour Chwast, Belgian illustrator Jan Van Der Veken, painter Katharina Grosse, a dispatch from Brazil’s creative scene,… https://philipcronerud.com/media/projects/printed-pages-issue-4-philip-cronerud-01.jpg Winter 2013, with a cover illustration by Jonathan Zawada. Hayward Gallery director Ralph Rugoff, design historian Emily King, Joe Sacco, Jaimie Warren, and… https://philipcronerud.com/media/projects/printed-pages-issue-5-philip-cronerud-01.jpg Spring 2014 redesign: 128 pages, a spine, heavier stocks, and the first photographic cover — a still life by Maurizio Di Iorio. Features include Lotta… https://philipcronerud.com/media/projects/printed-pages-issue-6-philip-cronerud-01.jpg Summer 2014. Eike König, Duke Riley, David Pearson, Marian Bantjes, theatrical catwalk shows, the studios of children’s illustrators, Don Hunstein’s rock… https://philipcronerud.com/media/projects/printed-pages-issue-7-philip-cronerud-01.jpg Autumn 2014, wrapped in a cover by Ben Sandler and Bonsoir Paris on “The Fall.” Mike Perry, Teal Triggs’ Riot Grrrl zine archive, Peggy Guggenheim, Simon… https://philipcronerud.com/media/projects/printed-pages-issue-8-philip-cronerud-01.jpg Winter 2014, with a cover by John Short. Jeremy Deller, Kenzo’s culture of collaboration, filmmaker Tomas Leach, Raymond Briggs, Studio Swine, The Whole Earth… https://philipcronerud.com/media/projects/printed-pages-issue-9-philip-cronerud-01.jpg Spring/Summer 2015 — the first biannual issue. 156 pages and two covers by Lithuanian photographer Tadao Cern, shot on a beach in eastern Europe, as Printed… https://philipcronerud.com/media/projects/gemma-tickle-and-bruno-drummond-philip-cronerud-01.jpg Exclusive commission for Printed Pages Issue 5 (Spring 2014). Photographer Bruno Drummond and set designer Gemma Tickle were given free rein to make Repeat —… https://philipcronerud.com/media/projects/lightning-and-kinglyface-philip-cronerud-01.jpg Exclusive photographic commission for Printed Pages Issue 6, by Lightning & Kinglyface with Kate Jackling. Loosely based on Babinet’s theory of diffraction,… https://philipcronerud.com/media/projects/nike-hyperfuse-philip-cronerud.jpg Nike HyperFuse A Nike HyperFuse ad made at Wieden+Kennedy Amsterdam. HyperFuse bonded three layers — stability, breathability, durability — with heat and pressure instead of… https://philipcronerud.com/media/projects/coca-cola-music-philip-cronerud.jpg Coca-Cola Music After Wieden+Kennedy won Coca-Cola’s global music pitch, we created a responsive identity system designed to change with artists, platforms, and cultural… https://philipcronerud.com/media/projects/diet-coke-philip-cronerud.jpg Diet Coke We created a visual system around a moiré technique that allowed Diet Coke to make silver feel ownable and active. The optical pattern introduced movement and… https://philipcronerud.com/media/projects/stedelijk-museum-icons-of-modern-art-philip-cronerud-01.png Stedelijk Museum (Icons of Modern Art) Created with Bas Koopmans, Meet the Icons repositioned the Stedelijk Museum’s collection as an active part of contemporary culture rather than a static… https://philipcronerud.com/media/projects/audi-tt-quattro-philip-cronerud.jpeg Audi TT Quattro The launch placed the red Audi TT against Iceland’s ice, rock, and volcanic landscape. The contrast turned the car into a precise object in motion while the… https://philipcronerud.com/media/projects/heineken-desperados-philip-cronerud.png Heineken® Desperados For Desperados, typography became the central brand behavior: loud, kinetic, and flexible enough to move from packaging into campaign and nightlife… https://philipcronerud.com/media/projects/pitch-festival-amsterdam-philip-cronerud-01.jpg Pitch Festival Amsterdam Created with Bas Koopmans, the identity used repeated artist imagery to form visual paths through Amsterdam. Posters, flyposting, and city placements… https://philipcronerud.com/media/projects/vibe-check-everything-starts-with-a-vibe-philip-cronerud.png Vibe Check (Everything starts with a vibe) Vibe Check is a lightweight decision-making tool for creative teams. Participants respond independently to images, references, or ideas, revealing where taste… https://philipcronerud.com/media/projects/trulytype-com-foundry-philip-cronerud-01.png trulytype.com (Foundry) I founded trulytype to design and release original typefaces and create custom typographic systems for brands, products, and cultural institutions. The… https://philipcronerud.com/media/projects/2manybooks-com-discogs-for-books-philip-cronerud.png 2manybooks.com (Discogs for books) 2manybooks turns a physical bookshelf into a searchable digital library. People can photograph their books, organize a collection, discover related titles,… https://philipcronerud.com/media/projects/defined-space-design-furniture-philip-cronerud-01.png defined.space (Design furniture) Defined.space is a private gallery and collecting practice focused on collectible furniture, contemporary art, and artists’ books. Its program brings together… https://philipcronerud.com/media/projects/unsoldlots-com-second-chance-marketplace-philip-cronerud.png unsoldlots.com (Second chance marketplace) A significant share of auction inventory goes unsold and often disappears into private follow-up between auction houses, consignors, and potential buyers.… https://philipcronerud.com/connect/ 2026-09-06 weekly 0.7 https://philipcronerud.com/inspiration/ 2026-09-06 weekly 0.3 https://philipcronerud.com/writings/ 2026-09-06 weekly 0.9 https://philipcronerud.com/writings/creative-director/ 2026-09-06 weekly 0.8 https://philipcronerud.com/writings/data/ 2026-09-06 weekly 0.8 https://philipcronerud.com/wp-content/uploads/2026/08/tempImage0r56Ke.jpg Data Early in my career, A/B testing creative felt almost illicit. Change the image, move the button, rewrite the sentence and watch human behavior change. Why… https://philipcronerud.com/writings/proof-of-work/ 2026-09-06 weekly 0.8 https://philipcronerud.com/wp-content/uploads/2026/08/tempImageNjUPjJ.jpg Proof of Work I traveled to Art Basel and Milano Design Week this year. Across both, the common thread was craft. https://philipcronerud.com/writings/svenskform/ 2026-09-06 weekly 0.8 https://philipcronerud.com/writings/svensktform/ 2026-09-06 weekly 0.8 https://philipcronerud.com/wp-content/uploads/2026/08/tempImageTaYb7B.jpg Svensk Form Svensk Form represents a version of design that now feels almost radical. https://philipcronerud.com/writings/the-brand-is-distinctive-until-you-use-it/ 2026-09-06 weekly 0.8 https://philipcronerud.com/writings/the-inherited-object/ 2026-09-06 weekly 0.8 https://philipcronerud.com/wp-content/uploads/2026/08/tempImagerHAISW.jpg The Inherited Object In West Hollywood, empty Waymos move through traffic all day. They stop at the light, indicate, wait for pedestrians and pull away. The behavior is new… https://philipcronerud.com/writings/the-last-copy/ 2026-09-06 weekly 0.8 https://philipcronerud.com/writings/tools/ 2026-09-06 weekly 0.8 https://philipcronerud.com/wp-content/uploads/2026/08/tempImageZZjX3g.jpg Tools Every format has constraints. But within those constraints, the tool determines which possibilities are close at hand. https://philipcronerud.com/writings/typesetting/ 2026-09-06 weekly 0.8 https://philipcronerud.com/wp-content/uploads/2026/08/tempImageukJt1Z.jpg Typesetting I fell in love with design through typography. But the part that continues to interest me most is typesetting: the set of decisions that determines how… https://philipcronerud.com/writings/untitled-take/ 2026-09-06 weekly 0.8 https://philipcronerud.com/writings/untitled-take-2/ 2026-09-06 weekly 0.8 https://philipcronerud.com/writings/whats-up-with-nfts/ 2026-09-06 weekly 0.8 https://philipcronerud.com/wp-content/uploads/2026/08/tempImagexk4WnC.jpg What's Up With NFTs The other day, I remembered that I own an NFT. https://philipcronerud.com/profile.json 2026-09-06 weekly 0.6 https://philipcronerud.com/llms.txt 2026-09-06 weekly 0.5 https://philipcronerud.com/llms-full.txt 2026-09-06 weekly 0.5