I’m a creative director with nearly two decades of experience shaping how brands show up in the world and how people connect with them. Over the past several years, I’ve led cross-functional teams across markets, building cohesive brand and digital experiences at scale.
Most recently, I served as Global Head of Design at VISA, where I led the creative and design organization with a focus on global partnerships and emerging technologies, helping rebrand the company to honor its legacy while staying competitive in the market. Before that, I spent a decade at Apple, working across both Hardware and Services in senior creative leadership roles. My work spanned product launches, global campaigns, and brand systems, helping shape how the world experiences products like iPhone, Apple TV, HomePod as well as services including Apple Music and Apple Podcasts. During my time at Apple, Apple won Agency of the Year twice at Cannes Lions. The work throughout the years has led to numerous prizes including 3 Emmys.
I believe great creative should be both culturally relevant and deeply intentional. That belief has guided my approach to building work that connects, balancing craft, clarity, and purpose while leading teams from early idea to global execution. I thrive in the space where strategy and creativity meet, bringing together multidisciplinary teams to create work that feels cohesive, ambitious, and meaningful.
Full-time · 2025–2026
Led a global team of ~45 creatives across brand, product, and campaigns
Global Creative Director (Manager) at Apple, Marcom LA
Full-time · 2020—2025
Managed a team of 8–12 creatives across integrated campaigns.
Global Creative Lead at Apple, Marcom SCV
Full-time · 2015—2020
Graphic Designer at It's Nice That (Printed Pages)
Contract · 2013—2015
Art Director at Wieden+Kennedy, Amsterdam
Full-time · 2010—2015
Full-time · 2026—(Present)
Founder of artand.services
Full-time · 2020—(Present)
Founder of trulytype.com
Full-time · 2014—(Present)
