I’m a global creative leader working across product, brand, and culture. Design is the foundation of my practice. I set the creative direction, build multidisciplinary teams, and lead the work from first idea through global execution.

Over nearly two decades, I have led global product launches, cultural platforms, brand identities, campaigns, and creative organizations. My work connects product and experience with every public expression of them, including identity, film, digital, retail, packaging, and communication.

I spent a decade at Apple across Hardware and Services, leading creative direction for some of the company’s most visible global launches and cultural platforms. At Apple, the role extended across the complete expression of a product or platform, from its narrative and identity to keynote, film, digital experience, retail, packaging, and global campaign. I progressed from leading launches for products including iPhone, HomePod, Apple TV, and AirTag to managing and creatively leading a multidisciplinary team across Apple Music, Apple Podcasts, and three Apple Music Super Bowl Halftime Shows.

Most recently, I led VISA’s global creative organization of approximately 45 people across brand, product, sport, music, entertainment, partnerships, and campaigns. I set direction across internal teams, external agencies, partners, and markets.

I’m based in Los Angeles and focused on senior creative leadership roles where product, brand, and culture are treated as one connected experience.