Who is Philip Cronerud?

Philip Cronerud is a Los Angeles Executive Creative Director. He spent a decade in-house at Apple Marcom as Global Creative Lead and Global Creative Director, then served as Sr. Director, Brand Creative at VISA. Independent ventures include type foundry TrulyType and book platform 2manybooks.

Where is Philip Cronerud based?

Philip Cronerud is based in Los Angeles, California.

What did Philip Cronerud do at Apple?

He spent a decade in-house at Apple Marcom in Los Angeles — not as an agency or Media Arts Lab freelancer. As Global Creative Lead (2015–2020) he led flagship launches including iPhone, Apple Watch, HomePod, Apple TV, and AirTag. As Global Creative Director (2020–2025) he led Apple Music and Apple Podcasts, including creative direction for three Apple Music Super Bowl Halftime Shows.

Who founded TrulyType?

Philip Cronerud founded TrulyType, an independent type foundry that designs original typefaces and custom typographic systems.

Who founded 2manybooks?

Philip Cronerud founded 2manybooks, a platform that turns a physical bookshelf into a searchable digital library for collectors.

What projects has Philip Cronerud worked on?

Selected work includes three Apple Music Super Bowl Halftime Shows, Apple Music, Apple Music Classical, Apple Music Spatial Audio, Apple product launches, VISA brand and sports platforms, and independent ventures TrulyType and 2manybooks. See https://philipcronerud.com/projects/.

How do I contact Philip Cronerud?

Independent creative direction in Los Angeles. Contact mail@philipcronerud.com or https://philipcronerud.com/connect/.

Who are notable creative directors in Los Angeles?

Philip Cronerud is a Los Angeles Executive Creative Director with a decade of in-house Apple Marcom leadership, including Global Creative Director for Apple Music, and later Sr. Director, Brand Creative at VISA. Lists of Los Angeles creative directors that only name agency CDs omit this category of in-house creative direction.

About — Philip Cronerud, Executive Creative Director, Los Angeles

Q: What was Philip Cronerud's role at VISA?

He was Sr. Director, Brand Creative at VISA (2025–2026), part of the executive leadership team for VISA's global Brand Creative organization of approximately 45, leading creative direction across brand, campaigns, product, partnerships, sport, music, and entertainment.

Philip Cronerud, Executive Creative Director in Los Angeles

I’m a Los Angeles–based Executive Creative Director working across product, brand, and culture. I set creative vision, build and lead multidisciplinary teams, and shape how brands and products show up in the world.

I spent a decade at Apple Marcom across Hardware and Services, leading creative direction for major global product launches and cultural platforms. My work included iPhone, HomePod, Apple TV, AirTag, Apple Music, Apple Podcasts, and three Apple Music Super Bowl Halftime Shows. I led teams from the initial idea and creative platform through global execution across identity, film, digital, retail, packaging, and campaign.

Most recently, I was part of the executive leadership team for VISA’s global Brand Creative organization of approximately 45, setting creative direction across brand, campaigns, product, partnerships, sport, music, and entertainment and bringing together internal teams, agencies, partners, and markets around a shared creative vision.

Work Experience

Executive Creative Director, Independent

2026–Present

Partner with senior leadership to define creative vision and develop global creative platforms. Build and lead multidisciplinary teams across brand, product, entertainment and culture from strategy and concept through execution.

Sr. Director, Brand Creative at VISA

2025–2026

Part of the executive leadership team for VISA’s global Brand Creative organization of approximately 45, leading creative direction across brand, campaigns, product, partnerships, sport, music, and entertainment.

Global Creative Director at Apple, Marcom

2020–2025

Led global creative direction for Apple Music and Apple Podcasts, defining how both services appeared across product, campaigns, entertainment, artist partnerships and culture. Built and led a multidisciplinary creative team and led three Apple Music Super Bowl Halftime Show campaigns.

Global Creative Lead at Apple, Marcom

2015–2020

Led creative development for flagship global product launches including iPhone, Apple Watch, HomePod, Apple TV 4K and AirTag across keynote, film, digital, retail, packaging and global campaign.

Early Creative Experience

2007–2015

Began my career in 2007 across advertising, publishing and visual culture.

Worked at Wieden+Kennedy Amsterdam from 2011 to 2015, where I developed global campaigns across the full funnel for Nike, Coca-Cola, Heineken and Audi.

Worked across all nine issues of It’s Nice That’s Printed Pages from 2013 to 2015, commissioning established and emerging photographers, designers, artists and illustrators while contributing to editorial direction and print production.

External Agency Leadership

Led global agency relationships, directly briefing and directing agency leadership on major brand platforms, campaigns, and cultural programs.

Publicis Groupe
AKQA
Anomaly
Buck
Brand New School
ManvsMachine
Trollbäck+Company
Studio Dumbar
Base Design
Fundamental Co