I’m a Senior Creative Director working across entertainment, culture, and experience design with nearly two decades of experience shaping how people connect with technology, media, and storytelling through product, brand, motion, and cross platform experiences.

Most recently, I served as Global Head of Design at VISA, where I led the global creative and design organization with a focus on partnerships, digital experiences, and emerging technologies, helping evolve the brand while honoring its legacy and expanding how it shows up across products, platforms, and culture.

Before that, I spent a decade at Apple working across both Hardware and Services in senior creative leadership roles. My work included product launches, identity systems, and global experiences for products like iPhone, Apple TV, HomePod, and AirTag, along with services including Apple Music and Apple Podcasts. During my time at Apple, the company was named Cannes Lions Agency of the Year twice and the work received numerous recognitions including 3 Emmy Awards.

My work focuses on building cohesive experiences across product, brand, motion, and storytelling with an emphasis on entertainment, technology, and culture. I’m interested in how design systems and narrative can shape the way people experience products and platforms over time.

I enjoy leading multidisciplinary teams across product, brand, motion, and experience design, bringing together different perspectives to create work that feels cohesive and intentional at scale.

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